Big Data
We’re in the midst of an information revolution
The ways we’re accumulating and using data is changing fast – and the possibilities are endless.
A lot of companies assume that they don’t need to worry about being ready for Big Data because they think their data isn’t “big” enough. But, Big Data is about more than just volume. It’s also about the variety and velocity of data.
Volume
Companies with very large amounts of data need Big Data technology and processes to get true value out of their information – otherwise things like data retrieval and query performance become a challenge. Cataloging and classifying your data is essential to finding the right data quickly.
Variety
Companies who don’t have a lot of data may still have Big Data needs if they have many types of data. Big Data technology and processes are the most efficient way to link and normalize the data to facilitate analysis.
Velocity
Even if a company doesn’t have a lot of data or a lot of different kinds of it they may need to access it quickly. Big Data technology and processes are designed to get data to the people who need it, when they need it.






Big Data Experience and Big Data Partnerships
Within certain areas of technology, we typically see the US market with a 2-3 year head start relative to other markets. This is certainly the case with Big Data.
We’ve taken advantage of this situation in the US market to understand what “is happening” and “has happened” by taking the learnings to build and shape our expertise in deploying Big Data technologies to the Canadian market. This experience allows us to avoid the mistakes made in the past while still achieving the results and successes that many US firms have already achieved in the Big Data space.
Our strong partnerships with industry-leading technologies play an instrumental part in enabling us to truly deliver on the Big Data promise.
Smaller teams, bigger results
Our consultants have years of hands-on experience with Big Data technologies and experiment extensively with new options as they emerge. We are continuously learning and investing heavily to stay abreast of understanding the pros and cons of implementing these new technologies.
We bring this learning and experience to all our customer engagements.

Future proof your business
Companies typically spend 80% of their budgets on data acquisition and processing – and only about 20% on actually analyzing the data. But the analysis is where the real value lies, and it should get a much bigger piece of the pie.
However, getting to a place where you can get real insights is time consuming – and complex. The Big Data space is moving fast, and if you want to compete, you don’t have the luxury of lengthy ramp-up times.
Gensquared helps companies change that ratio. Using the right tools and processes, we can reduce your data acquisition and processing investment, and focus your budget where it will have the greatest impact – connecting the dots and extracting value through insights.
Big Data means big opportunities.
Are you ready to harness them?