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The move advances the firm’s strategic data and analytics capabilities April 25, 2022 — Toronto, Ontario. EY Canada is excited to welcome Gensquared to the firm today. An information technology and services provider, Gensquared helps businesses tackle their biggest data and analytics challenges with a business-centric approach allowing clients to gain more meaningful and actionable […]

Data leaders have always been as much about people and business leadership as they have been about technology. Today, a data leader is expected to understand business issues and solutions, people issues, and drive results from the organization through the application of data and technology.  It’s a challenging role, which is why the average tenure […]

Business and technology leaders are expected to deliver data and analytics initiatives that move the business forward and provide measurable business outcomes and value. But D&A initiatives are notoriously challenging, and the vast majority fail to deliver the value promised.   Gartner articulates the challenges perfectly in Top Priorities for IT: Leadership Vision for 2021:  … [C]hronic issues have become more […]

There are no shortage of data and analytics challenges that business and IT leaders face when launching data and analytics projects. In fact, it is fair to say there is a crisis of confidence in the ability to realize data and analytics investments, with the vast majority of projects often failing to deliver expected results.  […]

We all know that sharing is caring. But when it comes to data sharing, there’s not a lot of love going around. A recent Gartner study found that organizations that promote internal data sharing will outperform their peers on most business metrics. And yet, data sharing is still a challenge for many organizations — especially those […]

Data has become the most important and most valuable asset for many businesses. And when used effectively, data has the power to improve decision-making, predict customer behaviours, and transform an organization.  But some companies still struggle to tap into huge volumes of data and generate value from it. In this episode of the Data-Driven Leaders […]

CDOs and other data leaders often struggle to communicate the tangible business value of data governance to stakeholders. Viewed as an overly academic exercise with little practical, pragmatic value, it can be difficult to show why data governance is so important to an organization. Another challenge is that while data governance focuses on creating the […]

Data is everywhere, and the world around us has become extremely data-driven. But data is a complex concept that many people and organizations don’t entirely understand. And that’s why there are so many misconceptions about it. What data leaders should remember is that data is not a project. It goes way beyond that, especially with […]

Data is arguably your organization’s most valuable asset. But as your organization evolves in its use of data, common governance challenges tend to emerge.     You may be bogged down by manual processes and frustrated with a lack of data quality controls. You’re also probably struggling with limited data usability because there is no single source of truth. […]

Anyone who works in data governance will tell you that it’s full of challenges. CDOs, CIOS, and other data professionals struggle to communicate the true business value of data governance and in turn fail to secure buy-in from stakeholders.   Enterprise Data Governance Online 2022 is out to change all that. An annual virtual event, […]

Analytics Insight Magazine includes the Chief Marketing Officer at Gensquared in their annual list of women who are disrupting the tech ecosystem February 10th, 2022 – Toronto, Ontario. Gensquared,  a consulting firm that helps enterprise businesses transform their data into actionable insights that drive business growth, is proud to announce that their Chief Marketing Officer […]

Data teams were perceived as report builders for a long time, and people believed that data should be one team’s responsibility. But perceptions have changed, and more and more companies are paying attention to their data strategies. If you want to become a data-driven company, you need to build a culture where data is everybody’s […]

At our current pace, we produce 2.5 quintillion bytes of data every day. And with the rapid growth in data analytics, data will only continue to evolve and grow. However, companies are already drowning in the massive amount of accessible data. If we don’t do something about it, this problem will only get worse as […]

What is data governance and why does it matter? It seems like everyone has a different definition. Gartner defines data governance as “the specification of decision rights and an accountability framework to ensure the appropriate behavior in the valuation, creation, consumption and control of data and analytics.” The Data Governance Institute (DGI) has a similar […]

CDOs and other data leaders faced significant pressure this year. From increased pressure to find a balance between defensive and offensive data strategies to finding new and innovative ways to transform data governance into business value, to cultivating data literacy across the organization, data leaders saw their role evolve in ways we couldn’t have anticipated pre-pandemic.   Data leaders were challenged to grow as business leaders, strategic […]

Today, information is power, and as today’s guest says, we should look at data as if it is an asset. But few companies have adopted adequate technologies and strategies for accessing, analyzing, and unlocking the value of their data. That’s why businesses that want to stay relevant in the market and ensure an exceptional customer […]

How can data leaders transform their organizations in 2022? As we head into 2022 and reflect on the year behind us, one thing is clear: The ongoing pandemic has continued to force organizations to accelerate their digital business initiatives. CDOs and other data leaders are at the forefront of this data revolution, and their roles […]

We’re excited to announce Data-Driven Leaders – a podcast from Gensquared… Providing a seamless and enjoyable customer experience is the number one priority for businesses all over the globe. And it’s become crystal clear that data is the key to a customer’s heart. But how can you effectively connect people and data, build a data-driven […]

Transforming data into meaningful insights is critical for modern organizations.  You know that ensuring your business has access to fast, quality data is key to growing your business. You also know that organizations that use data to make strategic business decisions outperform their peers in terms of revenue attainment (+85%) and gross margin (+25%).  But 70-80% of data initiatives fail. Of the $1.3T […]

When Steve Jobs was revolutionizing the way we communicate, he had access to, and was creating, the most innovative and advanced technology the world had ever seen.    But Jobs didn’t think that technology alone could change the world. Instead, he recognized the value of the people he surrounded himself with. He believed that the right people on […]

When you’re embarking on an unconventional path, you can never be quite sure at the onset if it’s going to work out or not. It has been just over a decade since our co-founders, Patrick Siconolfi and Phil Chen started questioning how traditional data consulting was done. They noticed a large proportion of data and […]

September 24, 2021 Gensquared Makes The Globe and Mail’s third-annual Ranking of Canada’s Top Growing Companies Toronto, Ontario – Gensquared makes the 2021 Report on Business list of Canada’s Top Growing Companies. Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. Gensquared earned its spot with three-year growth of 162%. Gensquared is a […]

We all know the importance of data. Businesses are doubling down on data and analytics initiatives to help them better understand their customer, improve operations, and gain a competitive advantage. Yet with all this investment in data analytics, companies are still struggling to transform and succeed. In fact, Gartner estimates that 70-80% of data analytics […]

There’s a new addition to the C-suite and it’s the Chief Data Officer (CDO). What is a Chief Data Officer? This new role is part of the C-suite responsible for anything to do with how data is used and governed across an organization. Depending on the company, CDOs may also be responsible for: Creating a […]

The world is changing. As technology advances faster than we’ve ever seen, it’s never been more apparent that businesses can reap real rewards from keeping up and getting ahead of the digital world. Companies are realizing that we have access to data that we never did before, and this data has the potential for them […]

The numbers are staggering: some reports say that a third of all data migration projects fail. Others cite surveys where respondents said about 80-90% of their data migration projects have not been successful. These large data and analytics projects can be managed by the biggest consultants in the world – and still, fail. Where are […]

Gone are the days when IT departments were where the data lay.  Now, for a business to be successful, you must be a ‘data-driven company’. What is a Data-Driven Company? It lies in the business value. Is your data tied to business objectives? Do departments conduct data and analytics projects in silos? Is the organization […]

Do you have a data-driven product development mindset vs. a project mindset? In today’s post, we’ll be uncovering why this is crucial for your business success and how you can try this new approach. – “It’s time we migrate to the cloud.”   What happens next? In our experience, many organizations typically kick off a cloud […]

In this day and age, we don’t have to sell anyone on the value of data – companies know they have more data than ever before. The challenge today is, how do we use the data in a meaningful way? That’s why we talk about, not just conducting data and analytics projects, but actually building […]

We all know the value of data. But how could being a data-driven culture impact your organization? Let’s take a look at Blockbuster. Can you imagine if Blockbuster had access to data about the shifting trends from renting a DVD at a physical store to ordering movies online? How valuable would that data have been? […]

Too many data silos. Fragmented data. A lack of insights.  Those are just some of the biggest challenges facing business and IT leaders today, which we talked about in our last blog. So how to solve them? It starts with understanding the value of creating a data-driven culture throughout your entire organization – and then […]

Evolving your data capabilities in a rapid and pragmatic way.  Our previous blog outlined three strategies to follow when considering a legacy data platform migration project.   Take the time to understand your business needs and priorities first. Deliver value quickly, think agile and business-centric.   Build a team that can execute. So you’ve decided to migrate […]

To skip to the “how” – and watch the recording here to learn how Gensquared and Snowflake helped HBC migrate their old legacy platform to Snowflake’s Data Cloud.    Companies of all sizes struggle with ageing and outdated legacy data platforms. They are expensive to maintain, difficult to scale or have limited integration capabilities. Most businesses desire data-driven […]

Thanks to all who joined Gensquared at the MicroStrategy Toronto Symposium. More event info. We had a lot of attendees who stopped by our booth to try their luck at our “Shootin’ Hoops” basketball app contest. Here’s how the contest worked: score points on the basketball game app until you miss, max 30 seconds per […]

Join Gensquared at Canada’s #1 Big Data, AI and Analytics event for a chance to win prizes!

Stop by our Booth #D2 to join in the excitement the NBA Finals with our “Shootin’ Hoops” basketball contest. Follow this blog for a live leaderboard of the top 15 players… Read More

Enabling businesses to maximize the benefits of Snowflake cloud data warehousing

Gensquared today announced it is now a Rockies Solution Partner with Snowflake Computing, the only data warehouse built for the cloud. As a Snowflake partner… Read More

Are you getting the greatest value from your data? Here are five ways to make sure.

Gensquared’s Patrick Siconolfi has written extensively on data and business leadership issues. His latest piece, “Avoiding the Disappointment of Data,” is a contributed article on TDWI Upside… Read More

How connecting all your data helps you connect better with customers

Your company has data – lots of it. And you may even be using some of it to support your sales team. But if you don’t have an automated analytics system that pushes info and insights to them in the field, you’re not taking advantage of everything that data can tell you… Read More

Get value out of your data and start selling with science

You need insights from your customer data to enable sales growth – it’s the only way to stay ahead of the competition. But how do you get to those insights NOW? There are lots of hoops to jump through to access them with your existing systems – layers of IT business cases…Read More

6 questions to help you fill in the holes and get meaningful insights

We hear you. You want data that will give you insights into who your customers are, what they want, and how you can meet their needs. But what if your company hasn’t quite mastered the art of analytics – or it’s facing one of…Read More

3 data hurdles that may be keeping you from getting the sales insights you need to compete

Data can help determine who is most likely to buy or close, what sales reps are most successful and why, where your potential new customers are, which customers are likely to buy (or pay) more, which ones are at risk of leaving, what products sell better together. It can tell…Read More