Blog

Thanks to all who joined Gensquared at the MicroStrategy Toronto Symposium. More event info. We had a lot of attendees who stopped by our booth to try their luck at our “Shootin’ Hoops” basketball app contest. Here’s how the contest worked: score points on the basketball game app until you miss, max 30 seconds per […]

Join Gensquared at Canada’s #1 Big Data, AI and Analytics event for a chance to win prizes!

Stop by our Booth #D2 to join in the excitement the NBA Finals with our “Shootin’ Hoops” basketball contest. Follow this blog for a live leaderboard of the top 15 players… Read More

Enabling businesses to maximize the benefits of Snowflake cloud data warehousing

Gensquared today announced it is now a Rockies Solution Partner with Snowflake Computing, the only data warehouse built for the cloud. As a Snowflake partner… Read More

Are you getting the greatest value from your data? Here are five ways to make sure.

Gensquared’s Patrick Siconolfi has written extensively on data and business leadership issues. His latest piece, “Avoiding the Disappointment of Data,” is a contributed article on TDWI Upside… Read More

How connecting all your data helps you connect better with customers

Your company has data – lots of it. And you may even be using some of it to support your sales team. But if you don’t have an automated analytics system that pushes info and insights to them in the field, you’re not taking advantage of everything that data can tell you… Read More

Get value out of your data and start selling with science

You need insights from your customer data to enable sales growth – it’s the only way to stay ahead of the competition. But how do you get to those insights NOW? There are lots of hoops to jump through to access them with your existing systems – layers of IT business cases…Read More

6 questions to help you fill in the holes and get meaningful insights

We hear you. You want data that will give you insights into who your customers are, what they want, and how you can meet their needs. But what if your company hasn’t quite mastered the art of analytics – or it’s facing one of…Read More

3 data hurdles that may be keeping you from getting the sales insights you need to compete

Data can help determine who is most likely to buy or close, what sales reps are most successful and why, where your potential new customers are, which customers are likely to buy (or pay) more, which ones are at risk of leaving, what products sell better together. It can tell…Read More