Blog

Do you have a data-driven product development mindset vs. a project mindset? In today’s post, we’ll be uncovering why this is crucial for your business success and how you can try this new approach. – “It’s time we migrate to the cloud.”   What happens next? In our experience, many organizations typically kick off a cloud […]

In this day and age, we don’t have to sell anyone on the value of data – companies know they have more data than ever before. The challenge today is, how do we use the data in a meaningful way? That’s why we talk about, not just conducting data and analytics projects, but actually building […]

We all know the value of data. But how could being a data-driven culture impact your organization? Let’s take a look at Blockbuster. Can you imagine if Blockbuster had access to data about the shifting trends from renting a DVD at a physical store to ordering movies online? How valuable would that data have been? […]

Too many data silos. Fragmented data. A lack of insights.  Those are just some of the biggest challenges facing business and IT leaders today, which we talked about in our last blog. So how to solve them? It starts with understanding the value of creating a data-driven culture throughout your entire organization – and then […]

The bets are in, the stakes are high: Business and IT leaders are invested in big data strategies. With all their cards on the table, it’s no surprise they’re under pressure to make the most of their data strategy investments.  The only question remains: how? Even when embarking on new data and analytics projects, it’s […]

How to start your next data platform migration project. For years, we’ve heard about the promised land of the cloud. The land where data analysis will become faster, cheaper, and more efficient. Many enterprises are trying to reach that promised land, but are either blocked, lost or never reach their destination. Does this sounds familiar […]

Evolving your data capabilities in a rapid and pragmatic way.  Our previous blog outlined three strategies to follow when considering a legacy data platform migration project.   Take the time to understand your business needs and priorities first. Deliver value quickly, think agile and business-centric.   Build a team that can execute. So you’ve decided to migrate […]

To skip to the “how” – and watch the recording here to learn how Gensquared and Snowflake helped HBC migrate their old legacy platform to Snowflake’s Data Cloud.    Companies of all sizes struggle with ageing and outdated legacy data platforms. They are expensive to maintain, difficult to scale or have limited integration capabilities. Most businesses desire data-driven […]

Thanks to all who joined Gensquared at the MicroStrategy Toronto Symposium. More event info. We had a lot of attendees who stopped by our booth to try their luck at our “Shootin’ Hoops” basketball app contest. Here’s how the contest worked: score points on the basketball game app until you miss, max 30 seconds per […]

Join Gensquared at Canada’s #1 Big Data, AI and Analytics event for a chance to win prizes!

Stop by our Booth #D2 to join in the excitement the NBA Finals with our “Shootin’ Hoops” basketball contest. Follow this blog for a live leaderboard of the top 15 players… Read More

Enabling businesses to maximize the benefits of Snowflake cloud data warehousing

Gensquared today announced it is now a Rockies Solution Partner with Snowflake Computing, the only data warehouse built for the cloud. As a Snowflake partner… Read More

Are you getting the greatest value from your data? Here are five ways to make sure.

Gensquared’s Patrick Siconolfi has written extensively on data and business leadership issues. His latest piece, “Avoiding the Disappointment of Data,” is a contributed article on TDWI Upside… Read More

How connecting all your data helps you connect better with customers

Your company has data – lots of it. And you may even be using some of it to support your sales team. But if you don’t have an automated analytics system that pushes info and insights to them in the field, you’re not taking advantage of everything that data can tell you… Read More

Get value out of your data and start selling with science

You need insights from your customer data to enable sales growth – it’s the only way to stay ahead of the competition. But how do you get to those insights NOW? There are lots of hoops to jump through to access them with your existing systems – layers of IT business cases…Read More

6 questions to help you fill in the holes and get meaningful insights

We hear you. You want data that will give you insights into who your customers are, what they want, and how you can meet their needs. But what if your company hasn’t quite mastered the art of analytics – or it’s facing one of…Read More

3 data hurdles that may be keeping you from getting the sales insights you need to compete

Data can help determine who is most likely to buy or close, what sales reps are most successful and why, where your potential new customers are, which customers are likely to buy (or pay) more, which ones are at risk of leaving, what products sell better together. It can tell…Read More